Copywriting

Dreamtime Public Relations has over 15 years experience in writing and editing text for Indigenous audiences.

There are culturally appropriate protocols that need to be observed to create a respectful communication platform. For example, a lower case ‘i’ for Indigenous is disrespectful to Aboriginal and Torres Strait Islander people. We don’t spell Australian with an initial lower case, so why decapitalise Indigenous. 

In addition, writing style varies from item to item and medium to medium, and Dreamtime Public Relations is an expert in this field.

Some examples of our copywriting work includes:

National Campaigns
Projects including Well & Good and Solid & Deadly for the Department of Health & Ageing, and National Link-Up News for the Office for Aboriginal and Torres Strait Islander Health.

Printed Materials
Annual reports, brochures, newsletters, corporate reports, banners, posters, post cards, memoranda of understanding and more.

Presentations
Powerpoint presentations and speeches.

Websites
Structure for easy navigation, content writing to enhance target audience understanding and keyword selection to improve search engine optimisation.

Also in this section:

• Logos & Branding
• Indigenous Art and Illustration
• Indigenous Graphic Design